ANORBANK announces a tender for creative video production
15.10.2026ANORBANK announces a tender for creative video production
ANORBANK announces a tender
for creative video production
Client: ANORBANK
ANORBANK invites tenders for the development of an integrated 360° advertising campaign and creative supervision of a large-scale advertising video shoot.
The project aims to produce a package of video materials to promote the bank’s key products across digital channels, television and digital out-of-home (DOOH) screens.
The project will involve a single shooting session or a block of shooting days to create several videos. The product list, number of videos, running times and adaptations will be specified in the bank’s brief.
1 Scope of Work
The contractor must carry out the following work:
1. Develop 3–4 concepts for a 360° advertising campaign. For each concept, present the core idea, consumer insight, strategic rationale and examples of how the idea can be developed across key channels.
2. Define the Key Message and the campaign’s communication architecture. Establish the main message, product-specific messages and how they will be used for different audiences and channels.
3. Develop the Key Visual and the campaign’s visual system. Propose the main visual concept and design principles for campaign materials in line with the ANORBANK brand guidelines.
4. Propose ideas and synopses for advertising videos. Develop 2–3 script directions within the selected concept, outlining the plot, characters and how the product will be presented.
5. Prepare a detailed script for the hero video and a conceptual storyboard. Describe the scenes, characters’ actions, dialogue or voice-over text, product messages and the closing frame of the main video.
6. Adapt the creative idea for all key channels. Present solutions for digital channels, TV and DOOH, taking into account platform formats and Uzbek-speaking and Russian-speaking audiences.
7. Prepare a production brief. Develop a creative and technical production brief describing the visual style and requirements for filming, sound, graphics and final deliverables.
8. Provide creative supervision throughout all stages of production. Participate in pre-production, filming and post-production, ensuring that creative decisions remain consistent with the approved concept.
2 Deliverables
The contractor must deliver to the bank an approved set of materials covering every item in the scope of work, in both viewing formats and editable source formats. The file list and handover procedure will be specified in the contract.
3 What the Bank Provides
· A brief specifying the products, campaign objectives, target audience, placement channels and restrictions.
· Brand guidelines, tone-of-voice requirements and the necessary product information materials.
· A designated contact person to liaise with the contractor, and approval of materials at every stage of the project.
4 Eligibility Requirements
· At least 3 years of experience in developing integrated 360° advertising campaigns.
· Verified case studies for banks, fintech companies, telecommunications or FMCG businesses.
· An in-house creative team comprising a creative director, art director, copywriter and strategist.
· Experience working with Uzbek-speaking and Russian-speaking audiences and the ability to develop materials in both languages.
· A legal entity registered in Uzbekistan and readiness to enter into a contract and a non-disclosure agreement (NDA).
5 Tender Submission Requirements
Participants must submit the following:
· Company information and relevant experience, together with a portfolio of relevant projects describing the objectives and results.
· The proposed project team, including the roles and experience of key specialists.
· A description of the proposed approach to developing the campaign and coordinating with the bank.
· A commercial proposal with a cost breakdown by stage, specifying the work included, taxes and any potential additional expenses.
· A project schedule covering development, approvals and creative supervision of production.
6 Contractor Selection Criteria
· Strength of creative ideas and strategic thinking.
· Relevant experience and the quality of the case studies presented.
· Team expertise and composition.
· Service fees and transparency of the cost estimate.
· Proposed delivery timelines.
7 Terms of Cooperation
· The work will be performed based on the agreed brief and the contract with ANORBANK.
· The concept, script and key creative decisions must be approved by the bank before proceeding to the next stage.
· Exclusive rights to all creative materials developed under the contract will be transferred to ANORBANK in accordance with the procedure and terms set out in the contract.
· The contractor must maintain the confidentiality of all information and materials received from the bank in accordance with the NDA.
· Final deadlines, payment terms, approval stages and the scope of revisions will be specified in the contract.
8 Submission Details and Contact
Submission deadline: [insert date and time].
Submission method: [insert email address or tender platform].
Call-markaz raqami: 1290
Contact person: Pulatova A. — 1275.
• Tender takliflari uchun elektron pochta: TenderAnorbank@anorbank.uz
• EXAT elektron pochtasi (rasmiy so‘rovlar uchun): ANORBANK@exat.uz
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