JSC Anor Bank announces a tender for providing services related to strategic planning, management, and placement of the bank’s digital advertising across online channels.

JSC Anor Bank announces a tender for providing services related to strategic planning, management, and placement of the bank’s digital advertising across online channels.

JSC Anor Bank announces a tender for providing services related to strategic planning, management, and placement of the bank’s digital advertising across online channels.

The objective of the project is to improve the effectiveness of the bank’s marketing communications in digital channels, expand the reach of the target audience, attract new clients, and increase the efficiency of marketing investments.

Scope of the tender

Within the framework of the tender, the following services are expected:

1. Analysis of current digital activities (AS-IS)

• analysis of the bank’s existing digital promotion channels

• evaluation of advertising campaign performance

• analysis of target audience segments and user scenarios

• analysis of the competitive landscape and market best practices

2. Development of a digital marketing strategy (TO-BE)

• development of the bank’s digital communication strategy

• media strategy and media planning

• identification of priority digital advertising channels

• development of customer interaction scenarios

3. Planning and execution of advertising campaigns

• media planning for advertising campaigns

• launch and management of digital advertising campaigns

• placement of advertisements across key digital channels

• optimization of advertising campaigns to improve performance

4. Analytics and campaign optimization

• implementation of campaign analytics and monitoring systems

• regular analysis of campaign performance metrics

• optimization of advertising placements based on data insights

• preparation of regular analytical reports

Requirements for participants

Companies are invited to participate if they have experience in:

• implementing digital marketing projects

• developing and executing media strategies

• managing online advertising campaigns

• working with banks, fintech companies, or large brands

Additional advantage will be given to agencies with proven successful cases in promoting financial products.

Submission of proposals

Interested companies may submit commercial proposals including:

• description of the proposed methodology and approach

• experience in similar projects

• project team and key experts

• proposed advertising channels and media approach

• cost of services and project timeline

JSC Anor Bank reserves the right to request additional information and conduct negotiations with tender participants.

Terms of cooperation

A service agreement for digital advertising placement will be concluded with companies that submit the most effective and economically justified proposals.

Payment terms will be defined in accordance with the signed agreement.

Contact information

Call center: 1290

Internal extension numbers:

Azimov S. — 1250

Email:

TenderAnorbank@anorbank.uz

ANORBANK@exat.uz

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